Kogan.com Limited has launched a marketplace for online retailers as it seeks to fend off the threat from Amazon, which runs a similar service.
Kogan said on Thursday that more than 100,000 products from brands like Microsoft, Breville, Fisher-Price and Gillette are now available through Kogan Marketplace.
“Our mission is to make the most in-demand products and services more affordable for all Australians,” said Kogan Marketplace director Lazar Monin.
Kogan said it expects more retailers to sign up with the platform now that it has been launched.
Kogan shares were up for the first time in eight days on the news, gaining 20 cents, or 5.36 per cent, to $3.77 at 1059 AEDT